Prospects for the Indian Affiliate Marketing Industry: Growth of Affiliate Programs and Channels
Anil Sharma1, Hiren Harsora2, Medha Sharma3
1Dr. Anil Sharma, Assistant Professor, St. Kabir Institute of Professional Studies, Ahmedabad (Gujarat), India.
2Dr. Hiren Harsora, Assistant Professor, St. Kabir Institute of Professional Studies, Ahmedabad (Gujarat), India.
3Ms. Medha Sharma, Assistant Professor, St. Kabir Institute of Professional Studies, Ahmedabad (Gujarat), India.
Manuscript received on 13 July 2022 | Revised Manuscript received on 06 September 2022 | Manuscript Accepted on 15 October 2022 | Manuscript published on 30 October 2022 | PP: 9-14 | Volume-2 Issue-2, October 2022 | Retrieval Number: 100.1/ijml.D2047101422 | DOI: 10.54105/ijml.D2047.102222
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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This paper discusses affiliate marketing, in which the seller or service provider is a rewarding and fulfilling agent so-called affiliate for each visitor, which through its way to attract a dealer there, who performed some action, either directly make purchases, register to subscribe to a newsletter, or simply browse the site. Affiliate marketing drives 16% of ecommerce sales in the U.S. and Canada. Amazon’s affiliate programme, Amazon Associates, has the greatest market share among affiliate networks (46.15 percent). Affiliate marketing is one of the most effective forms of digital advertising. Increasing Internet usage worldwide is propelling the affiliate marketing industry, particularly in India. Tata Strategic Management Group titled “Affiliate Marketing in India – The Next Frontier”. There are 75 highest-paying top affiliate programmes in India for 2020, organised by niche. Affiliate marketing involves three parties: the advertiser, the publisher, and the consumer. According to STATISTICA, 84 percent of U.S. Publishers and Advertisers use affiliate marketing. Adoptability and future potential of affiliate marketing in Indian enterprises is the focus of this study paper.
Keywords: Affiliate Marketing, Success Factors, Affiliate Programmes in India.
Scope of the Article: Business and Marketing